PrimeRFP SCOUT · Federal Contract Recompete Brief

W912L925PA040Contractor SHALL develop and execute a — Bluf Agency LLC

Bluf Agency LLC holds $1.9M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards in the incumbent pipeline. Competition previously drew 14 offers. Set-aside status: SBA. Recompete timing centers on the Sep 28, 2026 PoP end — agencies typically plan 12–18 months ahead.

W7m7 Uspfo Activity In Arng
Awarding office
Bluf Agency LLC
Recipient
Sep 28, 2026
PoP end
$250K
Obligated
$250K
Potential
541613
NAICS
R699
PSC
SBA
Set-aside
14 bidders on last award

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Contract facts

SBA
Contract numberW912L925PA040
AgencyW7m7 Uspfo Activity In Arng
Awarding officeW7m7 Uspfo Activity In Arng
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentBluf Agency LLC
CAGE99TM4
UEIXCHLCZ79MB26
NAICS541613

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PSCR699
Place of performanceINDIANAPOLIS IN
Pricing typeFirm Fixed Price
Extent competedCompeted Under SAP
Related solicitationW912L925Q9011
PoP startSep 29, 2025
PoP end (current)Sep 28, 2026
Obligated$250K
Current value$250K
Potential value$250K

CONTRACTOR SHALL DEVELOP AND EXECUTE A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES BRANDING, ENGAGEMENTS, LEADS, AND RECRUITER SUPPORT TO HELP INDIANA ARMY NATIONAL GUARD ACHIEVE RECRUITMENT AND RETENTION GOALS. is a federal SBA award for W7m7 Uspfo Activity In Arng held by Bluf Agency LLC. Estimated value $250K ($250K obligated). Current period of performance ends Sep 28, 2026. Last award drew 14 bidders. Place of performance: INDIANAPOLIS IN. Related solicitation W912L925Q9011.

CONTRACTOR SHALL DEVELOP AND EXECUTE A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES BRANDING, ENGAGEMENTS, LEADS, AND RECRUITER SUPPORT TO HELP INDIANA ARMY NATIONAL GUARD ACHIEVE RECRUITMENT AND RETENTION GOALS.

Recompete timing

Public
Expiring in 21 days

Current PoP ends Sep 28, 2026 (21 days remaining). Agencies typically plan 12–18 months ahead — at 0.7 months out, that window is already open. The buying decision is likely already in motion.

Incumbent footprint

Public record

Bluf Agency LLC$1.9M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$1.9M · 100% of firm total
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Related awards

Same incumbent
W912R125PA025
THE CONTRACTOR SHALL PROVIDE ALL PERSONNEL, EQUIPMENT, TOOLS, MATERIALS, SUPERVISION, AND …
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W912J324P0026
BLUF MARKETING PACKAGE
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W912L224C0002
LEAD GENERATION AND MANAGEMENT
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Aug 14, 2027
W912JA24P0036
MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT.
$310K
Sep 26, 2027

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Frequently asked questions

What is contract W912L925PA040?

W912L925PA040 (Contractor SHALL develop and execute a) is a W7m7 Uspfo Activity In Arng award with a potential value of $250K, currently held by Bluf Agency LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

Which office awarded W912L925PA040?

W7m7 Uspfo Activity In Arng awarded W912L925PA040 to Bluf Agency LLC (potential $250K).

Who is the incumbent on W912L925PA040?

Bluf Agency LLC is the incumbent with $1.9M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Sep 28, 2026.

When does Bluf Agency LLC’s W912L925PA040 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 28, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/W912L925PA040