PrimeRFP SCOUT · Federal Contract Recompete Brief

W912JA24P0036Marketing services — Bluf Agency LLC

Bluf Agency LLC holds $1.9M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards in the incumbent pipeline. The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: Unrestricted. Recompete timing centers on the Sep 26, 2027 PoP end — agencies typically plan 12–18 months ahead.

W7mt Uspfo Activity Al Arng
Awarding office
Bluf Agency LLC
Recipient
Sep 26, 2027
PoP end
$230K
Obligated
$310K
Potential
541810
NAICS
R701
PSC
Unrestricted
Set-aside
1 bidders on last award

Watch this recompete

One email. No account. We ping you if the window moves.

Contract facts

Unrestricted
Contract numberW912JA24P0036
Also listed asW912JA-24-P-0036
AgencyW7mt Uspfo Activity Al Arng
Awarding officeW7mt Uspfo Activity Al Arng
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentBluf Agency LLC
CAGE99TM4
UEIXCHLCZ79MB26
NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701
Place of performanceMONTGOMERY AL
Pricing typeFirm Fixed Price
Extent competedNot Competed Under SAP
Related solicitationW912JA24Q0025
PoP startSep 25, 2024
PoP end (current)Sep 26, 2027
Obligated$230K
Current value$310K
Potential value$310K

MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT. is a federal Unrestricted award for W7mt Uspfo Activity Al Arng held by Bluf Agency LLC. Estimated value $310K ($230K obligated). Current period of performance ends Sep 26, 2027. Last award drew 1 bidder. Place of performance: MONTGOMERY AL. Related solicitation W912JA24Q0025.

MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT.

Recompete timing

Public
● Expiring in 364 days

Current PoP ends Sep 26, 2027 (364 days remaining). Agencies typically plan 12–18 months ahead — at 12.0 months out, that window is already open. The buying decision is likely already in motion.

Bonuses end Sept 30

Want the durability read on W912JA24P0036? One Pursuit Analysis, $500, inside 48 business hours.

  • 48 business hours
  • $500
  • Credits toward the Pack
Buy one Pursuit Analysis — $500

Incumbent footprint

Public record

Bluf Agency LLC — $1.9M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$1.9M · 100% of firm total
Open full company profile →

Related awards

Same incumbent
W912L925PA040
CONTRACTOR SHALL DEVELOP AND EXECUTE A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES BRAND…
$250K
Sep 28, 2026
W912L224C0002
LEAD GENERATION AND MANAGEMENT
$250K
Aug 14, 2027
W912J324P0026
BLUF MARKETING PACKAGE
$334K
Sep 24, 2026
W912R125PA025
THE CONTRACTOR SHALL PROVIDE ALL PERSONNEL, EQUIPMENT, TOOLS, MATERIALS, SUPERVISION, AND …
$150K
Sep 14, 2026

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP →

More in SCOUT
Size up the competition →Research the incumbent →

Frequently asked questions

What is contract W912JA24P0036?

W912JA24P0036 (Marketing services) is a W7mt Uspfo Activity Al Arng award with a potential value of $310K, currently held by Bluf Agency LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W912JA-24-P-0036?

W912JA-24-P-0036 is the dashed form of PIID W912JA24P0036 (Marketing services), held by Bluf Agency LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W912JA24P0036?

W7mt Uspfo Activity Al Arng awarded W912JA24P0036 to Bluf Agency LLC (potential $310K).

Who is the incumbent on W912JA24P0036?

Bluf Agency LLC is the incumbent with $1.9M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Sep 26, 2027.

When does Bluf Agency LLC’s W912JA24P0036 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 26, 2027. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Want the durability read on W912JA24P0036? One Pursuit Analysis, $500, inside 48 business hours.

One Pursuit Analysis is $500 and credits toward the Sprint Pack. Delivery is 48 business hours. Start with the free Exposure Check if you want the list first.

Get the free Exposure Check

No card · under a minute · then the Sprint menu

Buy one Pursuit Analysis — $500

Credits toward the Sprint Pack

Compare plans

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/W912JA24P0036