PrimeRFP SCOUT · Federal Contract Recompete Brief

W912JA24P0036Marketing services — Bluf Agency LLC

Bluf Agency LLC holds $1.9M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards in the incumbent pipeline. The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: NONE. Recompete timing centers on the Sep 26, 2027 PoP end — agencies typically plan 12–18 months ahead.

W7mt Uspfo Activity Al Arng

Awarding office

Bluf Agency LLC

Recipient

Sep 26, 2027

PoP end

$230K

Obligated

$310K

Potential

541810

NAICS

R701

PSC

NONE

Set-aside

1 bidders on last award

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Contract facts

NONE

Contract numberW912JA24P0036

Also listed asW912JA-24-P-0036

AgencyW7mt Uspfo Activity Al Arng

Awarding officeW7mt Uspfo Activity Al Arng

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentBluf Agency LLC

CAGE99TM4

UEIXCHLCZ79MB26

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701

Place of performanceMONTGOMERY AL

Pricing typeFirm Fixed Price

Extent competedNot Competed Under SAP

Related solicitationW912JA24Q0025

PoP startSep 25, 2024

PoP end (current)Sep 26, 2027

Obligated$230K

Current value$310K

Potential value$310K

MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT. is a federal NONE award for W7mt Uspfo Activity Al Arng held by Bluf Agency LLC. Estimated value $310K ($230K obligated). Current period of performance ends Sep 26, 2027. Last award drew 1 bidder. Place of performance: MONTGOMERY AL. Related solicitation W912JA24Q0025.

MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT.

Recompete timing

Public

● Expiring in 384 days

Current PoP ends Sep 26, 2027 (384 days remaining). Agencies typically plan 12–18 months ahead — position before the PoP clock runs out.

Incumbent footprint

Public record

Bluf Agency LLC — $1.9M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$1.9M · 100% of firm total

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Related awards

Same incumbent

W912R125PA025

THE CONTRACTOR SHALL PROVIDE ALL PERSONNEL, EQUIPMENT, TOOLS, MATERIALS, SUPERVISION, AND …

$150K

Sep 14, 2026

W912J324P0026

BLUF MARKETING PACKAGE

$334K

Sep 24, 2026

W912L925PA040

CONTRACTOR SHALL DEVELOP AND EXECUTE A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES BRAND…

$250K

Sep 28, 2026

W912L224C0002

LEAD GENERATION AND MANAGEMENT

$250K

Aug 14, 2027

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Frequently asked questions

What is contract W912JA24P0036?

W912JA24P0036 (Marketing services) is a W7mt Uspfo Activity Al Arng award with a potential value of $310K, currently held by Bluf Agency LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W912JA-24-P-0036?

W912JA-24-P-0036 is the dashed form of PIID W912JA24P0036 (Marketing services), held by Bluf Agency LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W912JA24P0036?

W7mt Uspfo Activity Al Arng awarded W912JA24P0036 to Bluf Agency LLC (potential $310K).

Who is the incumbent on W912JA24P0036?

Bluf Agency LLC is the incumbent with $1.9M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Sep 26, 2027.

When does Bluf Agency LLC’s W912JA24P0036 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 26, 2027. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jul 2, 2026 · refreshed monthlyLatest procurement action Apr 29, 2026