PrimeRFP SCOUT · Federal Contract Recompete Brief

W912L224C0002LEAD generation and management — Bluf Agency LLC

Bluf Agency LLC holds $1.9M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards in the incumbent pipeline. Competition previously drew 15 offers. Set-aside status: WOSB. PoP ended Aug 14, 2026 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

W7mv Uspfo Activity Az Arng

Awarding office

Bluf Agency LLC

Recipient

Aug 14, 2026

PoP end

$250K

Obligated

$375K

Potential

541613

NAICS

R701

PSC

WOSB

Set-aside

15 bidders on last award

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Contract facts

WOSB

Contract numberW912L224C0002

Also listed asW912L2-24-C-0002

AgencyW7mv Uspfo Activity Az Arng

Awarding officeW7mv Uspfo Activity Az Arng

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentBluf Agency LLC

CAGE99TM4

UEIXCHLCZ79MB26

NAICS541613

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PSCR701

Place of performancePHOENIX AZ

Pricing typeFirm Fixed Price

Extent competedCompeted Under SAP

Related solicitationW912L224Q0004

PoP startAug 7, 2024

PoP end (current)Aug 14, 2026

PoP end (w/ options)Aug 14, 2027

Obligated$250K

Current value$250K

Potential value$375K

LEAD GENERATION AND MANAGEMENT is a federal WOSB award for W7mv Uspfo Activity Az Arng held by Bluf Agency LLC. Estimated value $375K ($250K obligated). Current period of performance ends Aug 14, 2026 (potential Aug 14, 2027). Last award drew 15 bidders. Place of performance: PHOENIX AZ. Related solicitation W912L224Q0004.

Recompete timing

Public

● Past PoP end (24 days ago)

Current PoP ended Aug 14, 2026 (24 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Bluf Agency LLC — $1.9M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$1.9M · 100% of firm total

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Related awards

Same incumbent

W912R125PA025

THE CONTRACTOR SHALL PROVIDE ALL PERSONNEL, EQUIPMENT, TOOLS, MATERIALS, SUPERVISION, AND …

$150K

Sep 14, 2026

W912J324P0026

BLUF MARKETING PACKAGE

$334K

Sep 24, 2026

W912L925PA040

CONTRACTOR SHALL DEVELOP AND EXECUTE A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES BRAND…

$250K

Sep 28, 2026

W912JA24P0036

MARKETING SERVICES FOR THE 22RRB IN ACCORDANCE WITH PERFORMANCE WORK STATEMENT.

$310K

Sep 26, 2027

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Frequently asked questions

What is contract W912L224C0002?

W912L224C0002 (LEAD generation and management) is a W7mv Uspfo Activity Az Arng award with a potential value of $375K, currently held by Bluf Agency LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W912L2-24-C-0002?

W912L2-24-C-0002 is the dashed form of PIID W912L224C0002 (LEAD generation and management), held by Bluf Agency LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W912L224C0002?

W7mv Uspfo Activity Az Arng awarded W912L224C0002 to Bluf Agency LLC (potential $375K).

Who is the incumbent on W912L224C0002?

Bluf Agency LLC is the incumbent with $1.9M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Aug 14, 2026.

When does Bluf Agency LLC’s W912L224C0002 come up for recompete?

SCOUT tracks a period-of-performance end of Aug 14, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jul 2, 2026 · refreshed monthlyLatest procurement action Aug 11, 2025