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PrimeRFP SCOUT · Federal Contract Recompete Brief

W912L224C0002LEAD generation and management — Bluf Agency LLC

Bluf Agency LLC holds $1.9M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards in the incumbent pipeline. Competition previously drew 15 offers. Set-aside status: WOSB. Recompete timing centers on the Aug 14, 2027 PoP end — agencies typically plan 12–18 months ahead.

W7mv Uspfo Activity Az Arng
Awarding office
Bluf Agency LLC
Recipient
Aug 14, 2027
PoP end
$495K
Obligated
$495K
Potential
541613
NAICS
R701
PSC
WOSB
Set-aside
15 bidders on last award

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Contract facts

WOSB
Contract numberW912L224C0002
Also listed asW912L2-24-C-0002
AgencyW7mv Uspfo Activity Az Arng
Awarding officeW7mv Uspfo Activity Az Arng
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentBluf Agency LLC
CAGE99TM4
UEIXCHLCZ79MB26
NAICS541613

No full NAICS 541613 intel page yet. Browse NAICS intelligence

PSCR701
Place of performancePHOENIX AZ
Pricing typeFirm Fixed Price
Extent competedCompeted Under SAP
Related solicitationW912L224Q0004
PoP startAug 7, 2024
PoP end (current)Aug 14, 2027
Obligated$495K
Current value$495K
Potential value$495K

LEAD GENERATION AND MANAGEMENT is a federal WOSB award for W7mv Uspfo Activity Az Arng held by Bluf Agency LLC. Estimated value $495K ($495K obligated). Current period of performance ends Aug 14, 2027. Last award drew 15 bidders. Place of performance: PHOENIX AZ. Related solicitation W912L224Q0004.

Recompete timing

Public
● Expiring in 321 days

Current PoP ends Aug 14, 2027 (321 days remaining). Agencies typically plan 12–18 months ahead — at 10.5 months out, that window is already open. The buying decision is likely already in motion.

Bonuses end Sept 30

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Incumbent footprint

Public record

Bluf Agency LLC — $1.9M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$1.9M · 100% of firm total
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Frequently asked questions

What is contract W912L224C0002?

W912L224C0002 (LEAD generation and management) is a W7mv Uspfo Activity Az Arng award with a potential value of $495K, currently held by Bluf Agency LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W912L2-24-C-0002?

W912L2-24-C-0002 is the dashed form of PIID W912L224C0002 (LEAD generation and management), held by Bluf Agency LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W912L224C0002?

W7mv Uspfo Activity Az Arng awarded W912L224C0002 to Bluf Agency LLC (potential $495K).

Who is the incumbent on W912L224C0002?

Bluf Agency LLC is the incumbent with $1.9M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Aug 14, 2027.

When does Bluf Agency LLC’s W912L224C0002 come up for recompete?

SCOUT tracks a period-of-performance end of Aug 14, 2027. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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