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PrimeRFP SCOUT · Federal Contract Recompete Brief

36C10X23P0088Objective of THIS requirement IS to — Advertising Council Inc

Advertising Council Inc holds $35.0M across 16 federal awards, concentrated at Department of Transportation (DOT). This PIID sits alongside 5 related awards in the incumbent pipeline. The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: Unrestricted. PoP ended Sep 27, 2026 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Sac Frederick (36C10X)
Awarding office
Advertising Council Inc
Recipient
Sep 27, 2026
PoP end
$6.4M
Obligated
$6.4M
Potential
541810
NAICS
R701
PSC
Unrestricted
Set-aside
1 bidders on last award

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Contract facts

Unrestricted
Contract number36C10X23P0088
Also listed as36C10X-23-P-0088
AgencySac Frederick (36C10X)
Awarding officeSac Frederick (36C10X)
Awarding agencyDepartment of Veterans Affairs (VA)
Funding agencyDepartment of Veterans Affairs (VA)
IncumbentAdvertising Council Inc
CAGE5M604
UEIJV39FYRGTSF3
NAICS541810

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PSCR701
Place of performanceNEW YORK NY
Pricing typeFirm Fixed Price
Extent competedNot Competed
Related solicitation36C10X23Q0321
PoP startSep 28, 2023
PoP end (current)Sep 27, 2026
Obligated$6.4M
Current value$6.4M
Potential value$6.4M

THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP. is a federal Unrestricted award for Sac Frederick (36C10X) held by Advertising Council Inc. Estimated value $6.4M ($6.4M obligated). Current period of performance ends Sep 27, 2026. Last award drew 1 bidder. Place of performance: NEW YORK NY. Related solicitation 36C10X23Q0321.

THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.

Recompete timing

Public
● Past PoP end (5 days ago)

Current PoP ended Sep 27, 2026 (5 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

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Incumbent footprint

Public record

Advertising Council Inc — $35.0M obligated across 16 awards (firm-wide, all agencies) · lead buyer Department of Transportation (DOT).

% of firm-wide obligated ($35.0M) · all agencies
Department of Transportation (DOT)$25.6M · 73%Department of Veterans Affairs (VA)$6.2M · 18%
Executive Office of the President (EOP)$1.6M · 5%
Department of Homeland Security (DHS)$1.5M · 4%
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Frequently asked questions

What is contract 36C10X23P0088?

36C10X23P0088 (Objective of THIS requirement IS to) is a Sac Frederick (36C10X) award with a potential value of $6.4M, currently held by Advertising Council Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is 36C10X-23-P-0088?

36C10X-23-P-0088 is the dashed form of PIID 36C10X23P0088 (Objective of THIS requirement IS to), held by Advertising Council Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded 36C10X23P0088?

Sac Frederick (36C10X) awarded 36C10X23P0088 to Advertising Council Inc (potential $6.4M).

Who is the incumbent on 36C10X23P0088?

Advertising Council Inc is the incumbent with $35.0M across 16 related awards in SCOUT’s public footprint. The current period of performance ends Sep 27, 2026.

When does Advertising Council Inc’s 36C10X23P0088 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 27, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/36C10X23P0088