Contract facts
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THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP. is a federal NONE award for Sac Frederick (36C10X) held by Advertising Council Inc. Estimated value $6.4M ($6.4M obligated). Current period of performance ends Sep 27, 2026. Last award drew 1 bidder. Place of performance: NEW YORK NY. Related solicitation 36C10X23Q0321.
THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.
Recompete timing
PublicCurrent PoP ends Sep 27, 2026 (37 days remaining). Agencies typically plan 12–18 months ahead — at 1.2 months out, that window is already open. The buying decision is likely already in motion.
Incumbent footprint
Public recordAdvertising Council Inc — $35.0M obligated across 16 awards (firm-wide, all agencies) · lead buyer Department of Transportation (DOT).
Related awards
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Frequently asked questions
What is contract 36C10X23P0088?
36C10X23P0088 (Objective of THIS requirement IS to) is a Sac Frederick (36C10X) award with a potential value of $6.4M, currently held by Advertising Council Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.
What is 36C10X-23-P-0088?
36C10X-23-P-0088 is the dashed form of PIID 36C10X23P0088 (Objective of THIS requirement IS to), held by Advertising Council Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.
Which office awarded 36C10X23P0088?
Sac Frederick (36C10X) awarded 36C10X23P0088 to Advertising Council Inc (potential $6.4M).
Who is the incumbent on 36C10X23P0088?
Advertising Council Inc is the incumbent with $35.0M across 16 related awards in SCOUT’s public footprint. The current period of performance ends Sep 27, 2026.
When does Advertising Council Inc’s 36C10X23P0088 come up for recompete?
SCOUT tracks a period-of-performance end of Sep 27, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.
Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.