PrimeRFP SCOUT · Federal Contract Recompete Brief

W912J225PA017Requirement: SOCIAL MEDIA advertising campaign — Nativa, Inc

Nativa, Inc holds $1.5M across 5 federal awards, concentrated at Department of Defense (DOD). The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: 8AN. PoP ended Aug 31, 2026 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

W7n8 Uspfo Activity Wi Arng

Awarding office

Nativa, Inc

Recipient

Aug 31, 2026

PoP end

$140K

Obligated

$140K

Potential

541810

NAICS

R699

PSC

8AN

Set-aside

1 bidders on last award

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Contract facts

8AN

Contract numberW912J225PA017

AgencyW7n8 Uspfo Activity Wi Arng

Awarding officeW7n8 Uspfo Activity Wi Arng

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentNativa, Inc

CAGE7FYH9

UEIP3GJJM99M3Y4

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR699

Place of performanceMADISON WI

Pricing typeFirm Fixed Price

Extent competedNot Competed Under SAP

PoP startSep 1, 2025

PoP end (current)Aug 31, 2026

Obligated$140K

Current value$140K

Potential value$140K

REQUIREMENT: SOCIAL MEDIA ADVERTISING CAMPAIGN MANAGEMENT FOR WISCONSIN ARMY NATIONAL GUARD RECRUITING. is a federal 8AN award for W7n8 Uspfo Activity Wi Arng held by Nativa, Inc. Estimated value $140K ($140K obligated). Current period of performance ends Aug 31, 2026. Last award drew 1 bidder. Place of performance: MADISON WI.

REQUIREMENT: SOCIAL MEDIA ADVERTISING CAMPAIGN MANAGEMENT FOR WISCONSIN ARMY NATIONAL GUARD RECRUITING.

Recompete timing

Public

● Past PoP end (7 days ago)

Current PoP ended Aug 31, 2026 (7 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Nativa, Inc — $1.5M obligated across 5 awards (firm-wide, all agencies) · lead buyer Department of Defense (DOD).

% of firm-wide obligated ($1.5M) · all agencies · Top 2 shown (97%); remaining ~3% is other agencies.

Department of Defense (DOD)$788K · 53%Department of Homeland Security (DHS)$663K · 44%

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Frequently asked questions

What is contract W912J225PA017?

W912J225PA017 (Requirement: SOCIAL MEDIA advertising campaign) is a W7n8 Uspfo Activity Wi Arng award with a potential value of $140K, currently held by Nativa, Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

Which office awarded W912J225PA017?

W7n8 Uspfo Activity Wi Arng awarded W912J225PA017 to Nativa, Inc (potential $140K).

Who is the incumbent on W912J225PA017?

Nativa, Inc is the incumbent with $1.5M across 5 related awards in SCOUT’s public footprint. The current period of performance ends Aug 31, 2026.

When does Nativa, Inc’s W912J225PA017 come up for recompete?

SCOUT tracks a period-of-performance end of Aug 31, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jun 26, 2026 · refreshed monthlyLatest procurement action Aug 22, 2025