PrimeRFP SCOUT · Federal Contract Recompete Brief

M0026419F0053BRAND messaging (comp — J. Walter Thompson U.S.a., LLC

J. Walter Thompson U.S.a., LLC holds $393.4M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 2 related awards under parent M0026415D0008. PoP ended Dec 31, 2020 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Commander

Awarding office

Department of Defense (DOD)

Agency

J. Walter Thompson U.S.a., LLC

Recipient

Dec 31, 2020

PoP end

$-2,155,223.29

Obligated

541810

NAICS

T001

PSC

Watch this recompete

One email. No account. We ping you if the window moves.

Contract facts

Federal

Contract numberM0026419F0053

Also listed asM00264-19-F-0053

Also listed asM0026415D0008-M0026419F0053

AgencyDepartment of Defense (DOD)

Awarding officeCommander

IncumbentJ. Walter Thompson U.S.a., LLC

UEISF2NA13BJQU4

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCT001

Parent IDIQ / IDVM0026415D0008

Place of performanceQUANTICO, VA

Related solicitationM0026414R0020

PoP end (current)Dec 31, 2020

Obligated$-2,155,223.29

BRAND MESSAGING (COMP) is a federal award for Department of Defense (DOD) held by J. Walter Thompson U.S.a., LLC. Estimated value $90.2M ($-2,155,223.29 obligated). Current period of performance ends Dec 31, 2020. Place of performance: QUANTICO, VA. Related solicitation M0026414R0020.

Recompete timing

Public

● Past PoP end (2099 days ago)

Current PoP ended Dec 31, 2020 (2099 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Bonuses end Sept 30

Want the durability read on M0026419F0053? One Pursuit Analysis, $500, inside 48 business hours.

48 business hours
$500
Credits toward the Pack

Buy one Pursuit Analysis — $500

Incumbent footprint

Public record

J. Walter Thompson U.S.a., LLC — $393.4M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$393.4M · 100% of firm total

Related awards

Same parent · incumbent

M9549426F7001

OFFICE OF THE ASSISTANT TO THE SECRETARY OF WAR FOR PUBLIC AFFAIRS RESORTING THE UNITED ST…

$23.3M

Dec 11, 2026

M9549426F7002

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

$112.8M

Dec 19, 2026

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP →

Frequently asked questions

What is contract M0026419F0053?

M0026419F0053 (BRAND messaging (comp) is a Commander award with an estimated value of $90.2M, currently held by J. Walter Thompson U.S.a., LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is M00264-19-F-0053?

M00264-19-F-0053 is the dashed form of PIID M0026419F0053 (BRAND messaging (comp), held by J. Walter Thompson U.S.a., LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded M0026419F0053?

Commander awarded M0026419F0053 to J. Walter Thompson U.S.a., LLC.

Who is the incumbent on M0026419F0053?

J. Walter Thompson U.S.a., LLC is the incumbent with $393.4M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Dec 31, 2020.

When does J. Walter Thompson U.S.a., LLC’s M0026419F0053 come up for recompete?

SCOUT tracks a period-of-performance end of Dec 31, 2020. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Want the durability read on M0026419F0053? One Pursuit Analysis, $500, inside 48 business hours.

One Pursuit Analysis is $500 and credits toward the Sprint Pack. Delivery is 48 business hours. Start with the free Exposure Check if you want the list first.

Get the free Exposure Check

No card · under a minute · then the Sprint menu

Buy one Pursuit Analysis — $500

Credits toward the Sprint Pack

Compare plans

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Sep 10, 2026 · refreshed monthlyLatest procurement action Sep 29, 2023