Contract facts
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MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) is a federal award for Department of Defense (DOD) held by Wunderman Thompson LLC. Estimated value $112.8M ($112.8M obligated). Current period of performance ends Dec 19, 2026. Place of performance: ATLANTA, GA.
MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)
Recompete timing
PublicCurrent PoP ends Dec 19, 2026 (80 days remaining). Agencies typically plan 12–18 months ahead — at 2.6 months out, that window is already open. The buying decision is likely already in motion.
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Incumbent footprint
Public recordWunderman Thompson LLC — $393.4M obligated across 11 awards (firm-wide, all agencies).
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Frequently asked questions
What is contract M9549426F7002?
M9549426F7002 (MCRC marketing advertising initiatives ANNUAL) is a Commanding Officer award with an estimated value of $112.8M, currently held by Wunderman Thompson LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.
What is M95494-26-F-7002?
M95494-26-F-7002 is the dashed form of PIID M9549426F7002 (MCRC marketing advertising initiatives ANNUAL), held by Wunderman Thompson LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.
Which office awarded M9549426F7002?
Commanding Officer awarded M9549426F7002 to Wunderman Thompson LLC.
Who is the incumbent on M9549426F7002?
Wunderman Thompson LLC is the incumbent with $393.4M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Dec 19, 2026.
When does Wunderman Thompson LLC’s M9549426F7002 come up for recompete?
SCOUT tracks a period-of-performance end of Dec 19, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.
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Compare plansData: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.