PrimeRFP SCOUT · Federal Contract Recompete Brief

M9549426F7002MCRC marketing advertising initiatives ANNUAL — Wunderman Thompson LLC

Wunderman Thompson LLC holds $393.4M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 1 related award under parent M9549425D0001. Recompete timing centers on the Dec 19, 2026 PoP end — agencies typically plan 12–18 months ahead.

Commanding Officer

Awarding office

Wunderman Thompson LLC

Recipient

Dec 19, 2026

PoP end

$112.8M

Obligated

541810

NAICS

R701

PSC

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Contract facts

Federal

Contract numberM9549426F7002

Also listed asM95494-26-F-7002

Also listed asM9549425D0001-M9549426F7002

AgencyCommanding Officer

Awarding officeCommanding Officer

IncumbentWunderman Thompson LLC

UEISF2NA13BJQU4

NAICS541810

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PSCR701

Parent IDIQ / IDVM9549425D0001

Place of performanceATLANTA, GA

PoP end (current)Dec 19, 2026

Obligated$112.8M

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) is a federal award for Commanding Officer held by Wunderman Thompson LLC. Estimated value $112.8M ($112.8M obligated). Current period of performance ends Dec 19, 2026. Place of performance: ATLANTA, GA.

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

Recompete timing

Public

● Expiring in 101 days

Current PoP ends Dec 19, 2026 (101 days remaining). Agencies typically plan 12–18 months ahead — at 3.3 months out, that window is already open. The buying decision is likely already in motion.

Incumbent footprint

Public record

Wunderman Thompson LLC — $393.4M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$393.4M · 100% of firm total

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Related awards

Same parent · incumbent

M9549426F7001

OFFICE OF THE ASSISTANT TO THE SECRETARY OF WAR FOR PUBLIC AFFAIRS RESORTING THE UNITED ST…

Department of Defense (DOD) · WUNDERMAN THOMPSON LLC

$23.3M

Dec 11, 2026

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Frequently asked questions

What is contract M9549426F7002?

M9549426F7002 (MCRC marketing advertising initiatives ANNUAL) is a Commanding Officer award with an estimated value of $112.8M, currently held by Wunderman Thompson LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is M95494-26-F-7002?

M95494-26-F-7002 is the dashed form of PIID M9549426F7002 (MCRC marketing advertising initiatives ANNUAL), held by Wunderman Thompson LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded M9549426F7002?

Commanding Officer awarded M9549426F7002 to Wunderman Thompson LLC.

Who is the incumbent on M9549426F7002?

Wunderman Thompson LLC is the incumbent with $393.4M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Dec 19, 2026.

When does Wunderman Thompson LLC’s M9549426F7002 come up for recompete?

SCOUT tracks a period-of-performance end of Dec 19, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Aug 20, 2026 · refreshed monthlyLatest procurement action Apr 30, 2026