PrimeRFP SCOUT · Federal Contract Recompete Brief

FA701424F0011PKH SANTOS BROWN leadership COACH licenses — Betterup, Inc

Betterup, Inc holds $16.4M across 26 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards under parent FA701423D0017. PoP ended Aug 26, 2024 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Fa7014 Afdw Pk
Awarding office
Betterup, Inc
Recipient
Aug 26, 2024
PoP end
$254K
Obligated
$254K
Potential
541715
NAICS
R499
PSC

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Contract facts

Federal
Contract numberFA701424F0011
Also listed asFA7014-24-F-0011
Also listed asFA701423D0017-FA701424F0011
AgencyFa7014 Afdw Pk
Awarding officeFa7014 Afdw Pk
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentBetterup, Inc
CAGE85TA8
UEIDCU2NFMLNL14
NAICS541715
PSCR499
Parent IDIQ / IDVFA701423D0017
Place of performanceSAN FRANCISCO CA
Pricing typeFirm Fixed Price
Extent competedCompeted Under SAP
PoP startOct 27, 2023
PoP end (current)Aug 26, 2024
Obligated$254K
Current value$254K
Potential value$254K

PKH/SANTOS/BROWN LEADERSHIP COACH LICENSES is a federal award for Fa7014 Afdw Pk held by Betterup, Inc. Estimated value $254K ($254K obligated). Current period of performance ends Aug 26, 2024. Place of performance: SAN FRANCISCO CA.

PKH/SANTOS/BROWN LEADERSHIP COACH LICENSES

Recompete timing

Public
Past PoP end (725 days ago)

Current PoP ended Aug 26, 2024 (725 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Betterup, Inc$16.4M obligated across 26 awards (firm-wide, all agencies) · lead buyer Department of Defense (DOD).

% of firm-wide obligated ($16.4M) · all agencies
Department of Defense (DOD)$15.2M · 93%Department of Health and Human Services (HHS)$459K · 3%Department of the Treasury (TREAS)$384K · 2%
Department of Housing and Urban Development (HUD)$310K · 2%
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Related awards

Same parent · incumbent
FA701425F0184
BETTERUP LEAD COACHING LICENSE (G-LEAD).
$734K
Sep 21, 2026
FA701425P0034
BETTERUP LEADERSHIP COACHING LICENSES - SBIR PHASE III
$245K
Sep 29, 2026
FA701425F0344
THE PURPOSE OF THIS TASK ORDER IS TO: 1. UNILATERALLY ISSUE A TASK ORDER IAW THE CURRENT P…
$3.6M
Sep 30, 2026
N0018926PL065
BETTERUP HTP- 410 LICENSE SUBSCRIPTIONS
$2.0M
Apr 8, 2027

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Frequently asked questions

What is contract FA701424F0011?

FA701424F0011 (PKH SANTOS BROWN leadership COACH licenses) is a Fa7014 Afdw Pk award with a potential value of $254K, currently held by Betterup, Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is FA7014-24-F-0011?

FA7014-24-F-0011 is the dashed form of PIID FA701424F0011 (PKH SANTOS BROWN leadership COACH licenses), held by Betterup, Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded FA701424F0011?

Fa7014 Afdw Pk awarded FA701424F0011 to Betterup, Inc (potential $254K).

Who is the incumbent on FA701424F0011?

Betterup, Inc is the incumbent with $16.4M across 26 related awards in SCOUT’s public footprint. The current period of performance ends Aug 26, 2024.

When does Betterup, Inc’s FA701424F0011 come up for recompete?

SCOUT tracks a period-of-performance end of Aug 26, 2024. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/FA701424F0011