PrimeRFP SCOUT · Federal Contract Recompete Brief · SEWP V

FA441720F0102Blackboard and GENIUS software — Better Direct, LLC

Better Direct, LLC holds $64.3M across 821 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 5 related awards under parent NNG15SD10B. Competition previously drew 2 offers. PoP ended Jul 16, 2023 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Fa4417 1 Socons Lgc
Awarding office
Better Direct, LLC
Recipient
Jul 16, 2023
PoP end
$194K
Obligated
$599K
Potential
541519
NAICS
7045
PSC
SEWP V
Vehicle
2 bidders on last award

Watch this recompete

One email. No account. We ping you if the window moves.

Score my position vs Better Direct, LLC — $90

Contract facts

Federal
Contract numberFA441720F0102
Also listed asFA4417-20-F-0102
Also listed asNNG15SD10B-FA441720F0102
AgencyFa4417 1 Socons Lgc
Awarding officeFa4417 1 Socons Lgc
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentBetter Direct, LLC
CAGE4JN18
UEIJ6EEK881G8H7
NAICS541519
PSC7045
VehicleSEWP V
Parent IDIQ / IDVNNG15SD10B
Place of performanceTEMPE AZ
Pricing typeFirm Fixed Price
Extent competedFull And Open Competition After Exclusion Of Sources
PoP startJun 3, 2020
PoP end (current)Jul 16, 2023
Obligated$194K
Current value$599K
Potential value$599K

BLACKBOARD AND GENIUS SOFTWARE is a federal award for Fa4417 1 Socons Lgc held by Better Direct, LLC. Estimated value $599K ($194K obligated). Current period of performance ends Jul 16, 2023. Last award drew 2 bidders. Place of performance: TEMPE AZ.

Recompete timing

Public
Past PoP end (1132 days ago)

Current PoP ended Jul 16, 2023 (1132 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Better Direct, LLC$64.3M obligated across 821 awards (firm-wide, all agencies) · lead buyer Department of Defense (DOD).

% of firm-wide obligated ($64.3M) · all agencies · Top 4 shown (89%); remaining ~11% is other agencies.
Department of Defense (DOD)$45.8M · 71%Department of the Treasury (TREAS)$4.8M · 7%Department of Veterans Affairs (VA)$4.3M · 7%General Services Administration (GSA)$2.4M · 4%
Open full company profile

Related awards

Same parent · incumbent
N0017825FS784
OWNCLOUD SWM
$130K
Aug 30, 2026
FA701426F0091
FY26 - AFDW/PKS CO: PARRIS KENNEDY/ CS: STACY RUTHERFORD -EDITING EQUIPMENT
$639K
Aug 31, 2026
15F06725F0001577
MORNINGSTAR PITCHBOOK STANDARD SUBSCRIPTION, QTY 21
$189K
Sep 4, 2026
20341123F00062
CISCO 9200 SWITCHES
$292K
Sep 13, 2026
75N94025P00468
OD: SUPPLY: PITCHBOOK ENTERPRISE SUBSCRIPTION RENEWAL - SEVERABLE
$488K
Sep 21, 2026

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP

More in SCOUT
Size up the competition →Research the incumbent →

Frequently asked questions

What is contract FA441720F0102?

FA441720F0102 (Blackboard and GENIUS software) is a Fa4417 1 Socons Lgc award with a potential value of $599K, currently held by Better Direct, LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is FA4417-20-F-0102?

FA4417-20-F-0102 is the dashed form of PIID FA441720F0102 (Blackboard and GENIUS software), held by Better Direct, LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded FA441720F0102?

Fa4417 1 Socons Lgc awarded FA441720F0102 to Better Direct, LLC (potential $599K).

Who is the incumbent on FA441720F0102?

Better Direct, LLC is the incumbent with $64.3M across 821 related awards in SCOUT’s public footprint. The current period of performance ends Jul 16, 2023.

When does Better Direct, LLC’s FA441720F0102 come up for recompete?

SCOUT tracks a period-of-performance end of Jul 16, 2023. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/FA441720F0102