PrimeRFP SCOUT · Federal Contract Recompete Brief

W912LC23P0039CU athletics advertising BASE YEAR — Img College, LLC

Img College, LLC holds $1.2M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 3 related awards in the incumbent pipeline. The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: NONE. PoP ended Sep 25, 2025 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

W7my Uspfo Activity Co Arng

Awarding office

Img College, LLC

Recipient

Sep 25, 2025

PoP end

$125K

Obligated

$500K

Potential

541850

NAICS

R701

PSC

NONE

Set-aside

1 bidders on last award

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Contract facts

NONE

Contract numberW912LC23P0039

Also listed asW912LC-23-P-0039

AgencyW7my Uspfo Activity Co Arng

Awarding officeW7my Uspfo Activity Co Arng

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentImg College, LLC

CAGE6G909

UEIXF75UZ6SC1W8

NAICS541850

No full NAICS 541850 intel page yet. Browse NAICS intelligence

PSCR701

Place of performanceBOULDER CO

Pricing typeFirm Fixed Price

Extent competedNot Competed Under SAP

Related solicitationW912LC23Q0048

PoP startSep 26, 2023

PoP end (current)Sep 25, 2025

PoP end (w/ options)Sep 25, 2027

Obligated$125K

Current value$125K

Potential value$500K

CU ATHLETICS ADVERTISING BASE YEAR is a federal NONE award for W7my Uspfo Activity Co Arng held by Img College, LLC. Estimated value $500K ($125K obligated). Current period of performance ends Sep 25, 2025 (potential Sep 25, 2027). Last award drew 1 bidder. Place of performance: BOULDER CO. Related solicitation W912LC23Q0048.

Recompete timing

Public

● Past PoP end (347 days ago)

Current PoP ended Sep 25, 2025 (347 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Img College, LLC — $1.2M obligated across 11 awards (firm-wide, all agencies) · lead buyer Department of Defense (DOD).

% of firm-wide obligated ($1.2M) · all agencies

Department of Defense (DOD)$952K · 79%

Peace Corps (PC)$250K · 21%

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Related awards

Same incumbent

W912LC24PA006

PROVIDE ADVERTISING AT UNIVERSITY SPORTING EVENTS IN SUPPORT OF RECRUITING AND RETENTION B…

$250K

Sep 25, 2027

W912LC24PA007

ADVERTISING AT UNIVERSITY SPORTING EVENTS IN SUPPORT OF RECRUITING AND RETENTION BATTALION

$250K

Sep 25, 2027

W912LC23P0038

CSU ATHLETICS ADVERTISING BASE YEAR

$125K

Sep 25, 2027

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Frequently asked questions

What is contract W912LC23P0039?

W912LC23P0039 (CU athletics advertising BASE YEAR) is a W7my Uspfo Activity Co Arng award with a potential value of $500K, currently held by Img College, LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W912LC-23-P-0039?

W912LC-23-P-0039 is the dashed form of PIID W912LC23P0039 (CU athletics advertising BASE YEAR), held by Img College, LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W912LC23P0039?

W7my Uspfo Activity Co Arng awarded W912LC23P0039 to Img College, LLC (potential $500K).

Who is the incumbent on W912LC23P0039?

Img College, LLC is the incumbent with $1.2M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Sep 25, 2025.

When does Img College, LLC’s W912LC23P0039 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 25, 2025. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jul 2, 2026 · refreshed monthlyLatest procurement action Sep 13, 2024