PrimeRFP SCOUT · Federal Contract Recompete Brief

W912JA25PA009 — ADVERTISING WITH ALABAMA HIGH SCHOOL ATHLETIC ASSOCIATION IN ACCORDANCE WITH NETWORK PARTERSHIP PROGRAM.

ADVERTISING WITH ALABAMA HIGH SCHOOL ATHLETIC ASSOCIATION IN ACCORDANCE WITH NETWORK PARTERSHIP PROGRAM. is a federal NONE award for Department of Defense (DOD) held by R & B MEDIA LLC. Estimated value $150K ($100K obligated). Current period of performance ends May 30, 2027 (potential May 30, 2028). Last award drew 1 bidder. Place of performance: MONTGOMERY AL. Related solicitation W912JA25QA005.

$150K
Estimated Value
$100K
Obligated
May 30, 2027
PoP End / Expires
1
Bidders (last award)

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Analysis

Public

R & B MEDIA LLC holds $150K across 2 federal awards, concentrated at Department of Defense (DOD). The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: NONE. Recompete timing centers on the May 30, 2027 PoP end — agencies typically plan 12–18 months ahead.

Contract facts

NONE
Contract numberW912JA25PA009
AgencyDepartment of Defense (DOD)
IncumbentR & B MEDIA LLC
CAGE9P3S5
UEIM51DSKBU2QV3
NAICS541810

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PSCR701
Place of performanceMONTGOMERY AL
Pricing typeFirm Fixed Price
Extent competedNot Competed Under SAP
Related solicitationW912JA25QA005
PoP startMay 31, 2025
PoP end (current)May 30, 2027
PoP end (w/ options)May 30, 2028
Obligated$100K
Current value$100K
Potential value$150K

ADVERTISING WITH ALABAMA HIGH SCHOOL ATHLETIC ASSOCIATION IN ACCORDANCE WITH NETWORK PARTERSHIP PROGRAM.

Recompete timing

Public
Expiring in 283 days

Current PoP ends May 30, 2027 (283 days remaining). Agencies typically plan 12–18 months ahead — at 9.3 months out, that window is already open. The buying decision is likely already in motion.

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Incumbent footprint

Public record

R & B MEDIA LLC$150K obligated across 2 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$150K · 100% of firm total
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Frequently asked questions

What is contract W912JA25PA009?

W912JA25PA009 (ADVERTISING WITH ALABAMA HIGH SCHOOL ATHLETIC ASSOCIATION IN ACCORDANCE WITH NETWORK PARTERSHIP PROGRAM.) is a Department of Defense (DOD) award with an estimated value of $150K, currently held by R & B MEDIA LLC. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on W912JA25PA009?

R & B MEDIA LLC is the incumbent with $150K across 2 related awards in SCOUT’s public footprint. The current period of performance ends May 30, 2027.

When does W912JA25PA009 come up for recompete?

SCOUT tracks a period-of-performance end of May 30, 2027. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/W912JA25PA009

SCOUT Signal

August 2026

One VA health contract was 35% of civilian federal obligations in July.

Meanwhile VA's service-disabled veteran-owned contract actions fell 41.8%. The same agency, the same month, the large-vendor lane expanding while the small-business lane contracted. Figures are civilian-agency obligations through 2026-07-31; DoD FPDS for this window is labeled incomplete.

This issue is the whole civilian market. Your capture plan isn't.

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