PrimeRFP SCOUT · Federal Contract Recompete Brief

W9124D22F0323Upfront MEDIA -active — Ddb Chicago Inc

Ddb Chicago Inc holds $1.3B across 39 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 5 related awards under parent W9124D19D0001. PoP ended Sep 26, 2023 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

W6qm Micc-Ft Knox

Awarding office

Ddb Chicago Inc

Recipient

Sep 26, 2023

PoP end

$111M

Obligated

$112.7M

Potential

541810

NAICS

R701

PSC

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Contract facts

Federal

Contract numberW9124D22F0323

Also listed asW9124D-22-F-0323

Also listed asW9124D19D0001-W9124D22F0323

AgencyW6qm Micc-Ft Knox

Awarding officeW6qm Micc-Ft Knox

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentDdb Chicago Inc

CAGE7K9K8

UEIZYCVPMAU6MH8

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701

Parent IDIQ / IDVW9124D19D0001

Place of performanceCHICAGO IL

Pricing typeCost No Fee

Extent competedFull And Open Competition

Related solicitationW9124D16R0046

PoP startSep 27, 2022

PoP end (current)Sep 26, 2023

Obligated$111M

Current value$112.7M

Potential value$112.7M

UPFRONT MEDIA -ACTIVE is a federal award for W6qm Micc-Ft Knox held by Ddb Chicago Inc. Estimated value $112.7M ($111M obligated). Current period of performance ends Sep 26, 2023. Place of performance: CHICAGO IL. Related solicitation W9124D16R0046.

Recompete timing

Public

● Past PoP end (1069 days ago)

Current PoP ended Sep 26, 2023 (1069 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Ddb Chicago Inc — $1.3B obligated across 39 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$1.3B · 100% of firm total

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Related awards

Same parent · incumbent

W9124D25FA228

PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS

$46.6M

Sep 27, 2026

W9124D26FA007

NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PUR…

$127.4M

Nov 15, 2026

W9124D26FA006

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERT…

$81.5M

Nov 15, 2026

W9124D26FA034

THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE…

$13.0M

Dec 19, 2026

W9124D24F0010

FY24 DATA & PERFORMANCE

$200.6M

Jan 31, 2027

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Frequently asked questions

What is contract W9124D22F0323?

W9124D22F0323 (Upfront MEDIA -active) is a W6qm Micc-Ft Knox award with a potential value of $112.7M, currently held by Ddb Chicago Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is W9124D-22-F-0323?

W9124D-22-F-0323 is the dashed form of PIID W9124D22F0323 (Upfront MEDIA -active), held by Ddb Chicago Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded W9124D22F0323?

W6qm Micc-Ft Knox awarded W9124D22F0323 to Ddb Chicago Inc (potential $112.7M).

Who is the incumbent on W9124D22F0323?

Ddb Chicago Inc is the incumbent with $1.3B across 39 related awards in SCOUT’s public footprint. The current period of performance ends Sep 26, 2023.

When does Ddb Chicago Inc’s W9124D22F0323 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 26, 2023. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jul 3, 2026 · refreshed monthlyLatest procurement action Sep 18, 2023