PrimeRFP SCOUT · Federal Contract Recompete Brief

N0018923FZA16Marketing and advertising services — Young & Rubicam LLC

Young & Rubicam LLC holds $308.6M across 128 federal awards, concentrated at Department of Defense (DOD). PoP ended Sep 27, 2024 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

NAVSUP Flt Log Ctr Norfolk

Awarding office

Young & Rubicam LLC

Recipient

Sep 27, 2024

PoP end

$16.2M

Obligated

$16.2M

Potential

541810

NAICS

R701

PSC

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Contract facts

Federal

Contract numberN0018923FZA16

Also listed asN0018921DZ024-N0018923FZA16

AgencyNAVSUP Flt Log Ctr Norfolk

Awarding officeNAVSUP Flt Log Ctr Norfolk

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentYoung & Rubicam LLC

CAGE0CME6

UEIM837GULLR4W8

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701

Parent IDIQ / IDVN0018921DZ024

Place of performanceNEW YORK NY

Pricing typeFirm Fixed Price

Extent competedFull And Open Competition

Related solicitationN0018920RZ020

PoP startSep 28, 2023

PoP end (current)Sep 27, 2024

Obligated$16.2M

Current value$16.2M

Potential value$16.2M

MARKETING AND ADVERTISING SERVICES FOR NAVY RECRUITING COMMAND - SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA is a federal award for NAVSUP Flt Log Ctr Norfolk held by Young & Rubicam LLC. Estimated value $16.2M ($16.2M obligated). Current period of performance ends Sep 27, 2024. Place of performance: NEW YORK NY. Related solicitation N0018920RZ020.

MARKETING AND ADVERTISING SERVICES FOR NAVY RECRUITING COMMAND - SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA

Recompete timing

Public

● Past PoP end (693 days ago)

Current PoP ended Sep 27, 2024 (693 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Young & Rubicam LLC — $308.6M obligated across 128 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$308.6M · 100% of firm total

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Frequently asked questions

What is contract N0018923FZA16?

N0018923FZA16 (Marketing and advertising services) is a NAVSUP Flt Log Ctr Norfolk award with a potential value of $16.2M, currently held by Young & Rubicam LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

Which office awarded N0018923FZA16?

NAVSUP Flt Log Ctr Norfolk awarded N0018923FZA16 to Young & Rubicam LLC (potential $16.2M).

Who is the incumbent on N0018923FZA16?

Young & Rubicam LLC is the incumbent with $308.6M across 128 related awards in SCOUT’s public footprint. The current period of performance ends Sep 27, 2024.

When does Young & Rubicam LLC’s N0018923FZA16 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 27, 2024. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jun 30, 2026 · refreshed monthlyLatest procurement action Sep 30, 2023