PrimeRFP SCOUT · Federal Contract Recompete Brief

H9821025FE077Marketing communications advertising — Mullenlowe U.S., Inc

Mullenlowe U.S., Inc holds $197.3M across 30 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 3 related awards under parent H9821023D0004. PoP ended Jul 29, 2026 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Defense Human Resources Activity

Awarding office

Mullenlowe U.S., Inc

Recipient

Jul 29, 2026

PoP end

$6.1M

Obligated

$6.1M

Potential

541810

NAICS

R422

PSC

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Contract facts

Federal

Contract numberH9821025FE077

Also listed asH9821023D0004-H9821025FE077

AgencyDefense Human Resources Activity

Awarding officeDefense Human Resources Activity

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentMullenlowe U.S., Inc

CAGE1WZP9

UEICUK8K9JNHXN7

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR422

Parent IDIQ / IDVH9821023D0004

Place of performanceALEXANDRIA VA

Pricing typeFirm Fixed Price

Extent competedFull And Open Competition

PoP startJun 30, 2025

PoP end (current)Jul 29, 2026

Obligated$6.1M

Current value$6.1M

Potential value$6.1M

MARKETING COMMUNICATIONS ADVERTISING CONSULTATION is a federal award for Defense Human Resources Activity held by Mullenlowe U.S., Inc. Estimated value $6.1M ($6.1M obligated). Current period of performance ends Jul 29, 2026. Place of performance: ALEXANDRIA VA.

MARKETING COMMUNICATIONS ADVERTISING CONSULTATION

Recompete timing

Public

● Past PoP end (23 days ago)

Current PoP ended Jul 29, 2026 (23 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Mullenlowe U.S., Inc — $197.3M obligated across 30 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$197.3M · 100% of firm total

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Related awards

Same parent · incumbent

H9821026FE040

INTERACTIVE MARKETING SUPPORT SERVICES

$13.9M

Mar 2, 2027

H9821026FE039

DIRECT MARKETING SUPPORT SERVICES

$9.6M

Mar 2, 2027

H9821026FE046

MEDIA PLACEMENT SUPPORT SERVICES

$30.5M

Mar 15, 2027

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Frequently asked questions

What is contract H9821025FE077?

H9821025FE077 (Marketing communications advertising) is a Defense Human Resources Activity award with a potential value of $6.1M, currently held by Mullenlowe U.S., Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

Which office awarded H9821025FE077?

Defense Human Resources Activity awarded H9821025FE077 to Mullenlowe U.S., Inc (potential $6.1M).

Who is the incumbent on H9821025FE077?

Mullenlowe U.S., Inc is the incumbent with $197.3M across 30 related awards in SCOUT’s public footprint. The current period of performance ends Jul 29, 2026.

When does Mullenlowe U.S., Inc’s H9821025FE077 come up for recompete?

SCOUT tracks a period-of-performance end of Jul 29, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Aug 19, 2026 · refreshed monthlyLatest procurement action May 1, 2026