PrimeRFP SCOUT · Federal Contract Recompete Brief

H9821024F0162SURVEY and MARKET research support services — Mullenlowe U.S., Inc

Mullenlowe U.S., Inc holds $197.3M across 30 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 3 related awards under parent H9821023D0004. PoP ended Jun 11, 2025 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Defense Human Resources Activity
Awarding office
Mullenlowe U.S., Inc
Recipient
Jun 11, 2025
PoP end
$5.9M
Obligated
$5.9M
Potential
541810
NAICS
R701
PSC

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Contract facts

Federal
Contract numberH9821024F0162
Also listed asH98210-24-F-0162
Also listed asH9821023D0004-H9821024F0162
AgencyDefense Human Resources Activity
Awarding officeDefense Human Resources Activity
Awarding agencyDepartment of Defense (DOD)
Funding agencyDepartment of Defense (DOD)
IncumbentMullenlowe U.S., Inc
CAGE1WZP9
UEICUK8K9JNHXN7
NAICS541810

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PSCR701
Parent IDIQ / IDVH9821023D0004
Place of performanceALEXANDRIA VA
Pricing typeFirm Fixed Price
Extent competedFull And Open Competition
Related solicitationH9821022R0001
PoP startJun 13, 2024
PoP end (current)Jun 11, 2025
Obligated$5.9M
Current value$5.9M
Potential value$5.9M

SURVEY AND MARKET RESEARCH SUPPORT SERVICES is a federal award for Defense Human Resources Activity held by Mullenlowe U.S., Inc. Estimated value $5.9M ($5.9M obligated). Current period of performance ends Jun 11, 2025. Place of performance: ALEXANDRIA VA. Related solicitation H9821022R0001.

SURVEY AND MARKET RESEARCH SUPPORT SERVICES

Recompete timing

Public
Past PoP end (436 days ago)

Current PoP ended Jun 11, 2025 (436 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Mullenlowe U.S., Inc$197.3M obligated across 30 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$197.3M · 100% of firm total
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Related awards

Same parent · incumbent
H9821026FE040
INTERACTIVE MARKETING SUPPORT SERVICES
$13.9M
Mar 2, 2027
H9821026FE039
DIRECT MARKETING SUPPORT SERVICES
$9.6M
Mar 2, 2027
H9821026FE046
MEDIA PLACEMENT SUPPORT SERVICES
$30.5M
Mar 15, 2027

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Frequently asked questions

What is contract H9821024F0162?

H9821024F0162 (SURVEY and MARKET research support services) is a Defense Human Resources Activity award with a potential value of $5.9M, currently held by Mullenlowe U.S., Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is H98210-24-F-0162?

H98210-24-F-0162 is the dashed form of PIID H9821024F0162 (SURVEY and MARKET research support services), held by Mullenlowe U.S., Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded H9821024F0162?

Defense Human Resources Activity awarded H9821024F0162 to Mullenlowe U.S., Inc (potential $5.9M).

Who is the incumbent on H9821024F0162?

Mullenlowe U.S., Inc is the incumbent with $197.3M across 30 related awards in SCOUT’s public footprint. The current period of performance ends Jun 11, 2025.

When does Mullenlowe U.S., Inc’s H9821024F0162 come up for recompete?

SCOUT tracks a period-of-performance end of Jun 11, 2025. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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