PrimeRFP SCOUT · Federal Contract Recompete Brief

H9821023F0218MARKET assessment — Mullenlowe U.S., Inc

Mullenlowe U.S., Inc holds $197.3M across 30 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 3 related awards under parent H9821023D0004. PoP ended Oct 28, 2023 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Defense Human Resources Activity

Awarding office

Mullenlowe U.S., Inc

Recipient

Oct 28, 2023

PoP end

$198K

Obligated

$198K

Potential

541810

NAICS

R701

PSC

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Contract facts

Federal

Contract numberH9821023F0218

Also listed asH98210-23-F-0218

Also listed asH9821023D0004-H9821023F0218

AgencyDefense Human Resources Activity

Awarding officeDefense Human Resources Activity

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentMullenlowe U.S., Inc

CAGE1WZP9

UEICUK8K9JNHXN7

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701

Parent IDIQ / IDVH9821023D0004

Place of performanceBOSTON MA

Pricing typeFirm Fixed Price

Extent competedFull And Open Competition

Related solicitationH9821022R0001

PoP startSep 29, 2023

PoP end (current)Oct 28, 2023

Obligated$198K

Current value$198K

Potential value$198K

MARKET ASSESSMENT is a federal award for Defense Human Resources Activity held by Mullenlowe U.S., Inc. Estimated value $198K ($198K obligated). Current period of performance ends Oct 28, 2023. Place of performance: BOSTON MA. Related solicitation H9821022R0001.

Recompete timing

Public

● Past PoP end (1028 days ago)

Current PoP ended Oct 28, 2023 (1028 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Mullenlowe U.S., Inc — $197.3M obligated across 30 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$197.3M · 100% of firm total

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Related awards

Same parent · incumbent

H9821026FE040

INTERACTIVE MARKETING SUPPORT SERVICES

$13.9M

Mar 2, 2027

H9821026FE039

DIRECT MARKETING SUPPORT SERVICES

$9.6M

Mar 2, 2027

H9821026FE046

MEDIA PLACEMENT SUPPORT SERVICES

$30.5M

Mar 15, 2027

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Frequently asked questions

What is contract H9821023F0218?

H9821023F0218 (MARKET assessment) is a Defense Human Resources Activity award with a potential value of $198K, currently held by Mullenlowe U.S., Inc. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is H98210-23-F-0218?

H98210-23-F-0218 is the dashed form of PIID H9821023F0218 (MARKET assessment), held by Mullenlowe U.S., Inc. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded H9821023F0218?

Defense Human Resources Activity awarded H9821023F0218 to Mullenlowe U.S., Inc (potential $198K).

Who is the incumbent on H9821023F0218?

Mullenlowe U.S., Inc is the incumbent with $197.3M across 30 related awards in SCOUT’s public footprint. The current period of performance ends Oct 28, 2023.

When does Mullenlowe U.S., Inc’s H9821023F0218 come up for recompete?

SCOUT tracks a period-of-performance end of Oct 28, 2023. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Aug 19, 2026 · refreshed monthlyLatest procurement action Sep 27, 2023