PrimeRFP SCOUT · Federal Contract Recompete Brief

FA300221F0117USAF TOTAL FORCE digital engagement marketing — Gsd&M LLC

Gsd&M LLC holds $360.4M across 69 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 5 related awards under parent FA300218D0008. PoP ended Sep 30, 2022 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Fa3002 338 Ess Cc

Awarding office

Gsd&M LLC

Recipient

Sep 30, 2022

PoP end

$19.7M

Obligated

$48.3M

Potential

541810

NAICS

R701

PSC

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Contract facts

Federal

Contract numberFA300221F0117

Also listed asFA3002-21-F-0117

Also listed asFA300218D0008-FA300221F0117

AgencyFa3002 338 Ess Cc

Awarding officeFa3002 338 Ess Cc

Awarding agencyDepartment of Defense (DOD)

Funding agencyDepartment of Defense (DOD)

IncumbentGsd&M LLC

CAGE1PWR1

UEIXYJXY3CL7K87

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR701

Parent IDIQ / IDVFA300218D0008

Place of performanceAUSTIN TX

Pricing typeCost Plus Fixed Fee

Extent competedFull And Open Competition

PoP startSep 1, 2021

PoP end (current)Sep 30, 2022

Obligated$19.7M

Current value$48.3M

Potential value$48.3M

USAF TOTAL FORCE DIGITAL ENGAGEMENT MARKETING AND ADVERTISING SERVICES is a federal award for Fa3002 338 Ess Cc held by Gsd&M LLC. Estimated value $48.3M ($19.7M obligated). Current period of performance ends Sep 30, 2022. Place of performance: AUSTIN TX.

USAF TOTAL FORCE DIGITAL ENGAGEMENT MARKETING AND ADVERTISING SERVICES

Recompete timing

Public

● Past PoP end (1458 days ago)

Current PoP ended Sep 30, 2022 (1458 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Bonuses end Sept 30

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Incumbent footprint

Public record

Gsd&M LLC — $360.4M obligated across 69 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$360.4M · 100% of firm total

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Related awards

Same parent · incumbent

FA300223F0007

AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGI…

$68.3M

Dec 31, 2026

FA300224F0017

AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHA…

$20.0M

Dec 31, 2026

FA300223F0019

AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATION…

$61.8M

Apr 30, 2027

FA300225F0018

PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY T…

$44.6M

Nov 30, 2027

FA300225F0019

AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING AND ADVERTISING REQUIREMENTS CONTR…

$13.1M

Nov 30, 2027

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP →

Frequently asked questions

What is contract FA300221F0117?

FA300221F0117 (USAF TOTAL FORCE digital engagement marketing) is a Fa3002 338 Ess Cc award with a potential value of $48.3M, currently held by Gsd&M LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

What is FA3002-21-F-0117?

FA3002-21-F-0117 is the dashed form of PIID FA300221F0117 (USAF TOTAL FORCE digital engagement marketing), held by Gsd&M LLC. Same award — SCOUT canonicalizes compact, dashed, and parent-child identifiers to one brief.

Which office awarded FA300221F0117?

Fa3002 338 Ess Cc awarded FA300221F0117 to Gsd&M LLC (potential $48.3M).

Who is the incumbent on FA300221F0117?

Gsd&M LLC is the incumbent with $360.4M across 69 related awards in SCOUT’s public footprint. The current period of performance ends Sep 30, 2022.

When does Gsd&M LLC’s FA300221F0117 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 30, 2022. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Jul 2, 2026 · refreshed monthlyLatest procurement action Jul 7, 2022