Contract facts
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MODIFICATION TO ADD BRAND VALUATION ANALYSIS TO 2020 ICC OR 17 is a federal award for Department of Commerce (DOC) held by Young & Rubicam LLC. Estimated value $58.8M ($-1,216,632.68 obligated). Current period of performance ends Dec 31, 2021. Place of performance: SUITLAND, MD.
MODIFICATION TO ADD BRAND VALUATION ANALYSIS TO 2020 ICC OR 17
Recompete timing
PublicCurrent PoP ended Dec 31, 2021 (1735 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.
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Incumbent footprint
Public recordYoung & Rubicam LLC — $308.6M obligated across 128 awards (firm-wide, all agencies).
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Frequently asked questions
What is contract 1333LB19F00000034?
1333LB19F00000034 (Modification to ADD BRAND valuation analysis) is a Associate Director Demographic Prg award with an estimated value of $58.8M, currently held by Young & Rubicam LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.
Which office awarded 1333LB19F00000034?
Associate Director Demographic Prg awarded 1333LB19F00000034 to Young & Rubicam LLC.
Who is the incumbent on 1333LB19F00000034?
Young & Rubicam LLC is the incumbent with $308.6M across 128 related awards in SCOUT’s public footprint. The current period of performance ends Dec 31, 2021.
When does Young & Rubicam LLC’s 1333LB19F00000034 come up for recompete?
SCOUT tracks a period-of-performance end of Dec 31, 2021. Actual solicitation timing can shift with extensions, bridges, or consolidations.
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Compare plansData: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.