PrimeRFP SCOUT · Federal Contract Recompete Brief

1333LB19F00000034Modification to ADD BRAND valuation analysis — Young & Rubicam LLC

Young & Rubicam LLC holds $308.6M across 128 federal awards, concentrated at Department of Defense (DOD). PoP ended Dec 31, 2021 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Associate Director Demographic Prg

Awarding office

Department of Commerce (DOC)

Agency

Young & Rubicam LLC

Recipient

Dec 31, 2021

PoP end

$-1,216,632.68

Obligated

541810

NAICS

R799

PSC

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Contract facts

Federal

Contract number1333LB19F00000034

Also listed asDOCYA132316CQ0003-1333LB19F00000034

AgencyDepartment of Commerce (DOC)

Awarding officeAssociate Director Demographic Prg

IncumbentYoung & Rubicam LLC

UEIM837GULLR4W8

NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCR799

Parent IDIQ / IDVDOCYA132316CQ0003

Place of performanceSUITLAND, MD

PoP end (current)Dec 31, 2021

Obligated$-1,216,632.68

MODIFICATION TO ADD BRAND VALUATION ANALYSIS TO 2020 ICC OR 17 is a federal award for Department of Commerce (DOC) held by Young & Rubicam LLC. Estimated value $58.8M ($-1,216,632.68 obligated). Current period of performance ends Dec 31, 2021. Place of performance: SUITLAND, MD.

MODIFICATION TO ADD BRAND VALUATION ANALYSIS TO 2020 ICC OR 17

Recompete timing

Public

● Past PoP end (1714 days ago)

Current PoP ended Dec 31, 2021 (1714 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Incumbent footprint

Public record

Young & Rubicam LLC — $308.6M obligated across 128 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$308.6M · 100% of firm total

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Frequently asked questions

What is contract 1333LB19F00000034?

1333LB19F00000034 (Modification to ADD BRAND valuation analysis) is a Associate Director Demographic Prg award with an estimated value of $58.8M, currently held by Young & Rubicam LLC. Figures are USASpending-sourced public-record facts plus SCOUT recompete analysis.

Which office awarded 1333LB19F00000034?

Associate Director Demographic Prg awarded 1333LB19F00000034 to Young & Rubicam LLC.

Who is the incumbent on 1333LB19F00000034?

Young & Rubicam LLC is the incumbent with $308.6M across 128 related awards in SCOUT’s public footprint. The current period of performance ends Dec 31, 2021.

When does Young & Rubicam LLC’s 1333LB19F00000034 come up for recompete?

SCOUT tracks a period-of-performance end of Dec 31, 2021. Actual solicitation timing can shift with extensions, bridges, or consolidations.

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Data as of Aug 20, 2026 · refreshed monthlyLatest procurement action May 25, 2022