Capability
Service linesMARKETING RESEARCH AND PUBLIC OPINION POLLING · OTHER SERVICES RELATED TO ADVERTISING · MOTION PICTURE AND VIDEO DISTRIBUTION
Work mix: 100% prime · 0% sub · primary NAICS 512120 / PSC 6770 FILM, PROCESSED
Where they win
3 agenciesMostly sole-source · 83%
83% of The Nielsen Company (Us)’s obligations are not openly competed — these contracts typically renew with the incumbent rather than going to recompete.
Agency buyer map
3 buyersRecompete exposure
NoneLargely sole-source — these contracts typically renew with The Nielsen Company (Us) rather than being openly recompeted.
SCOUT does not currently show incumbent recompetes for The Nielsen Company (Us) in the next 24 months.
The rest of this firm’s 24-month recompete book is not on this page yet. Open the live SCOUT company view.
“After 35 years in federal contracting, I've seen what separates the firms that win from the ones that wonder why they lost. What SCOUT does is put the kind of competitive and market intelligence in front of BD teams…”
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Frequently asked questions
What federal contracts does The Nielsen Company (Us) hold?
The Nielsen Company (Us) (UEI KW6KXKLLRP33) shows $996K across 7 award actions in SCOUT’s public USASpending-backed profile, with Department of Defense (DOD) as the top buying agency. Totals cover federal prime awards ≥$100K in the rolling window.
How much in federal contracts does The Nielsen Company (Us) have?
The Nielsen Company (Us) shows $996K across 7 award actions.
Which agencies does The Nielsen Company (Us) work with?
The Nielsen Company (Us)’s firm-wide obligated mix is led by Department of Defense (DOD) (65%), Federal Communications Commission (FCC) (18%), Department of Health and Human Services (HHS) (17%).
What is the UEI for The Nielsen Company (Us)?
The Unique Entity ID (UEI) for The Nielsen Company (Us) is KW6KXKLLRP33.
Ten of these with the durability read on each: the FY27 Sprint Pack, $2,800 through Sept 30.
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Compare plansData: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.