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The Nielsen Company (Us)

Federal contracting picture, in one page.

$996K
Federal Volume (TTM)
0
Recompetes (24mo)
DOD
Top Agency · 65% firm-wide
More stats
7
Award Actions
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Data through · refreshed monthly · window Aug 2025 – Aug 2026

Why are you looking at The Nielsen Company (Us)?

What they do

Capability

Service lines

MARKETING RESEARCH AND PUBLIC OPINION POLLING · OTHER SERVICES RELATED TO ADVERTISING · MOTION PICTURE AND VIDEO DISTRIBUTION

Work mix: 100% prime · 0% sub · primary NAICS 512120 / PSC 6770 FILM, PROCESSED

Where they win

3 agencies
% of firm-wide obligated ($996K) · all agencies

Mostly sole-source · 83%

83% of The Nielsen Company (Us)’s obligations are not openly competed — these contracts typically renew with the incumbent rather than going to recompete.

Part of the THE NIELSEN COMPANY (US) LLC corporate family · 2 entities
Metrics basis: local_db
Who buys from them

Agency buyer map

3 buyers
Recompete exposure & trajectory

Recompete exposure

None

Largely sole-source — these contracts typically renew with The Nielsen Company (Us) rather than being openly recompeted.

No incumbent recompetes detected in the next 24 months.

No incumbent recompetes detected in the next 24 months.

Trajectory
▼ Funding down-29% YoYFY2025 vs FY2024
'23
'24
'25

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The outlook above is free to read and verify — an estimated $996K in play. Enter a work email for two figures the page cannot show.

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— Gwyne Taylor, Tailored Global
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Frequently asked questions

What federal contracts does The Nielsen Company (Us) hold?

The Nielsen Company (Us) (UEI KW6KXKLLRP33) shows $996K across 7 award actions in SCOUT’s public USASpending-backed profile, with Department of Defense (DOD) as the top buying agency. Totals cover federal prime awards ≥$100K in the rolling window.

Which agencies does The Nielsen Company (Us) work with?

The Nielsen Company (Us)’s firm-wide obligated mix is led by Department of Defense (DOD) (65%), Federal Communications Commission (FCC) (18%), Department of Health and Human Services (HHS) (17%).

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Sources: USASpending, FPDS, SAM.gov · Data shown is public-record; analysis by PrimeRFP SCOUT. Corpus refreshed Aug 1, 2026. Profile snapshot Jun 25, 2026.
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