Capability
Service linesMARKETING RESEARCH AND PUBLIC OPINION POLLING · OTHER SERVICES RELATED TO ADVERTISING · MOTION PICTURE AND VIDEO DISTRIBUTION
Work mix: 100% prime · 0% sub · primary NAICS 512120 / PSC 6770 FILM, PROCESSED
Where they win
3 agenciesMostly sole-source · 83%
83% of The Nielsen Company (Us)’s obligations are not openly competed — these contracts typically renew with the incumbent rather than going to recompete.
Agency buyer map
3 buyersRecompete exposure
NoneLargely sole-source — these contracts typically renew with The Nielsen Company (Us) rather than being openly recompeted.
SCOUT does not currently show incumbent recompetes for The Nielsen Company (Us) in the next 24 months. As of Jun 25, 2026.
Dollars in this list are current contract value: base plus exercised options. The totals above add that same figure.
The rest of this firm’s 24-month recompete book is not on this page yet. Open the live SCOUT company view.
“With competitive federal procurements, winning starts with strategically understanding the customer environment to the left of SAM.gov. This is what SCOUT does - a deeper and more precise understanding of what the…”
Enter your company name and we'll build the page.
Query this company live in SCOUT via MCP — personalized displacement scoring, alerts, and capture workflow. Learn about SCOUT MCP →
Frequently asked questions
What federal contracts does The Nielsen Company (Us) hold?
The Nielsen Company (Us) (UEI KW6KXKLLRP33) shows $996K across 7 awards in SCOUT’s public USASpending-backed profile, with Department of Defense (DOD) as the top buying agency. Totals cover federal prime awards ≥$100K over 36 months through Jun 25, 2026.
How much in federal contracts does The Nielsen Company (Us) have?
The Nielsen Company (Us) shows $996K across 7 awards.
Which agencies does The Nielsen Company (Us) work with?
The Nielsen Company (Us)’s firm-wide obligated mix is led by Department of Defense (DOD) (65%), Federal Communications Commission (FCC) (18%), Department of Health and Human Services (HHS) (17%).
What is the UEI for The Nielsen Company (Us)?
The Unique Entity ID (UEI) for The Nielsen Company (Us) is KW6KXKLLRP33.
A row is the PIID, the date, and the current contract value.
SCOUT Durability is the read on that contract: six facts and the patterns they flag. Ten reads are the FY27 Sprint Pack, $2,800.
The Pack is ten Pursuit Analyses in a 12-month balance. Delivery is 48 business hours. Start with the free Exposure Check if you want the list first.
No card · under a minute · then the Sprint menu
Use SCOUT in your AI client — $29/moClassify + search inside Claude, ChatGPT, Cursor
Compare plansData: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.