PrimeRFP SCOUT · Federal Contract Profile

The Advertising Council (JV39FYRGTSF3)Federal contracts · 6 recompetes

The Advertising Council holds $35M in federal volume across 16 award actions, with 73% at Department of Transportation (DOT). SCOUT tracks 6 incumbent recompetes — an estimated $57.2M returning to market over the next 24 months (High exposure). Primary work: Advertising Agencies; Marketing Consulting Services (100% prime). Obligations are down 12% year over year.

$35M
Federal Volume
6
Recompetes (24mo)
DOT
Top Agency · 73% firm-wide
16
Award Actions

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Data through · refreshed monthly · window Aug 2025 – Aug 2026

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What they do

Capability

Service lines

ADVERTISING AGENCIES · MARKETING CONSULTING SERVICES

Work mix: 100% prime · 0% sub · primary NAICS 541810 / PSC R701 SUPPORT- MANAGEMENT: ADVERTISING

Where they win

4 agencies
% of firm-wide obligated ($35.0M) · all agencies

Mostly sole-source · 100%

100% of The Advertising Council’s obligations are not openly competed — these contracts typically renew with the incumbent rather than going to recompete.

Recompete exposure & trajectory

Recompete exposure

High

Largely sole-source — these contracts typically renew with The Advertising Council rather than being openly recompeted.

The Advertising Council has an estimated $57.2M in contracts returning to market over the next 24 months. 1 within 6 months ($6.4M).

Trajectory
Funding down-12% YoYFY2025 vs FY2024
'23
'24
'25
SCOUT saves the hours of analysis that capture and proposal teams cannot afford to lose by delivering analyzed intelligence. Incumbent history, competitive positioning, and agency buying patterns get synthesized into…
Gwyne Taylor, Tailored Global
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Frequently asked questions

What federal contracts does The Advertising Council hold?

The Advertising Council (UEI JV39FYRGTSF3) shows $35.0M across 16 award actions in SCOUT’s public USASpending-backed profile, with Department of Transportation (DOT) as the top buying agency. Totals cover federal prime awards ≥$100K in the rolling window.

How much in federal contracts does The Advertising Council have?

The Advertising Council shows $35.0M across 16 award actions. SCOUT tracks 6 incumbent recompetes ($57.2M) returning to market in the next 24 months.

Which agencies does The Advertising Council work with?

The Advertising Council’s firm-wide obligated mix is led by Department of Transportation (DOT) (73%), Department of Veterans Affairs (VA) (18%), Executive Office of the President (EOP) (5%).

What is the UEI for The Advertising Council?

The Unique Entity ID (UEI) for The Advertising Council is JV39FYRGTSF3.

Does The Advertising Council have contracts coming up for recompete?

Yes — SCOUT tracks 6 incumbent recompetes in the next 24 months (High exposure). Open the recompete section on this page for PIID-level timing.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.

Sources: USASpending, FPDS, SAM.gov · Data shown is public-record; analysis by PrimeRFP SCOUT. Corpus refreshed Aug 20, 2026. Profile snapshot Aug 19, 2026. · NY
primerfp.com/intel/company/the-advertising-council-inc