Capability
Service linesADVERTISING AGENCIES · MARKETING CONSULTING SERVICES
Work mix: 100% prime · 0% sub · primary NAICS 541810 / PSC R701 SUPPORT- MANAGEMENT: ADVERTISING
Where they win
4 agenciesMostly sole-source · 100%
100% of The Advertising Council’s obligations are not openly competed — these contracts typically renew with the incumbent rather than going to recompete.
Agency buyer map
4 buyersRecompete exposure
HighLargely sole-source — these contracts typically renew with The Advertising Council rather than being openly recompeted.
The Advertising Council has $50.8M in contracts returning to market over the next 24 months. As of Jun 24, 2026.
Dollars in this list are current contract value: base plus exercised options. The totals above add that same figure.
“With competitive federal procurements, winning starts with strategically understanding the customer environment to the left of SAM.gov. This is what SCOUT does - a deeper and more precise understanding of what the…”
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Frequently asked questions
What federal contracts does The Advertising Council hold?
The Advertising Council (UEI JV39FYRGTSF3) shows $35.0M across 16 awards in SCOUT’s public USASpending-backed profile, with Department of Transportation (DOT) as the top buying agency. Totals cover federal prime awards ≥$100K over 36 months through Jun 24, 2026.
How much in federal contracts does The Advertising Council have?
The Advertising Council shows $35.0M across 16 awards. SCOUT tracks 5 incumbent recompetes ($50.8M) returning to market in the next 24 months.
Which agencies does The Advertising Council work with?
The Advertising Council’s firm-wide obligated mix is led by Department of Transportation (DOT) (73%), Department of Veterans Affairs (VA) (18%), Executive Office of the President (EOP) (5%).
What is the UEI for The Advertising Council?
The Unique Entity ID (UEI) for The Advertising Council is JV39FYRGTSF3.
Does The Advertising Council have contracts coming up for recompete?
Yes — SCOUT tracks 5 incumbent recompetes in the next 24 months (High exposure). Open the recompete section on this page for PIID-level timing.
A row is the PIID, the date, and the current contract value.
SCOUT Durability is the read on that contract: six facts and the patterns they flag. Ten reads are the FY27 Sprint Pack, $2,800.
The Pack is ten Pursuit Analyses in a 12-month balance. Delivery is 48 business hours. Start with the free Exposure Check if you want the list first.
No card · under a minute · then the Sprint menu
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Compare plansData: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows.