PrimeRFP SCOUT · Federal Contract Recompete Brief

W9124D25F0024 — FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.

FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. is a federal award for Department of Defense (DOD) held by DDB CHICAGO INC.. Estimated value $97.3M ($89.1M obligated). Current period of performance ends Nov 15, 2025. Place of performance: CHICAGO, IL. Related solicitation W9124D24R0083.

$97.3M

Estimated Value

$89.1M

Obligated

Nov 15, 2025

PoP End / Expires

DDB CHICAGO INC.

Incumbent

Department of Defense (DOD)

Agency

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Analysis

Public

DDB CHICAGO INC. holds $1.3B across 39 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 4 related awards under parent W9124D19D0001. PoP ended Nov 15, 2025 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Contract facts

Federal

Contract numberW9124D25F0024

AgencyDepartment of Defense (DOD)

IncumbentDDB CHICAGO INC.

UEIZYCVPMAU6MH8

NAICS541810

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PSCR701

Parent IDIQ / IDVW9124D19D0001

Place of performanceCHICAGO, IL

Related solicitationW9124D24R0083

PoP end (current)Nov 15, 2025

Obligated$89.1M

FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.

Recompete timing

Public

● Past PoP end (268 days ago)

Current PoP ended Nov 15, 2025 (268 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

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Incumbent footprint

Public record

DDB CHICAGO INC. — $1.3B obligated across 39 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)

Department of Defense (DOD)$1.3B · 100% of firm total

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Related awards

Same parent · incumbent

W9124D25FA228

PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS

Department of Defense (DOD) · DDB CHICAGO INC.

$46.6M

Sep 27, 2026

W9124D26FA007

NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PUR…

Department of Defense (DOD) · DDB CHICAGO INC.

$127.4M

Nov 15, 2026

W9124D26FA006

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERT…

Department of Defense (DOD) · DDB CHICAGO INC.

$81.5M

Nov 15, 2026

W9124D24F0010

FY24 DATA & PERFORMANCE

Department of Defense (DOD) · DDB CHICAGO INC.

$200.6M

Jan 29, 2027

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP →

Frequently asked questions

What is contract W9124D25F0024?

W9124D25F0024 (FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.) is a Department of Defense (DOD) award with an estimated value of $97.3M, currently held by DDB CHICAGO INC.. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on W9124D25F0024?

DDB CHICAGO INC. is the incumbent with $1.3B across 39 related awards in SCOUT’s public footprint. The current period of performance ends Nov 15, 2025.

When does W9124D25F0024 come up for recompete?

SCOUT tracks a period-of-performance end of Nov 15, 2025. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of Aug 10, 2026 · refreshed monthlyLatest procurement action Jan 15, 2026