PrimeRFP SCOUT · Federal Contract Recompete Brief

W9124D26FA006 — THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL…

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL… is a federal award for Department of Defense (DOD) held by DDB CHICAGO INC.. Estimated value $77.6M ($75.5M obligated). Current period of performance ends Nov 15, 2026.

$77.6M
Estimated Value
$75.5M
Obligated
Nov 15, 2026
PoP End / Expires

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Analysis

Public

DDB CHICAGO INC. holds $1.3B across 39 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 3 related awards under parent W9124D19D0001. Recompete timing centers on the Nov 15, 2026 PoP end — agencies typically plan 12–18 months ahead.

Contract facts

Federal
Contract numberW9124D26FA006
AgencyDepartment of Defense (DOD)
IncumbentDDB CHICAGO INC.
UEIZYCVPMAU6MH8
NAICS541810

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PSCR701
Parent IDIQ / IDVW9124D19D0001
PoP end (current)Nov 15, 2026
Obligated$75.5M

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Recompete timing

Public
Expiring in 91 days

Current PoP ends Nov 15, 2026 (91 days remaining). Agencies typically plan 12–18 months ahead — at 3.0 months out, that window is already open. The buying decision is likely already in motion.

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Incumbent footprint

Public record

DDB CHICAGO INC.$1.3B obligated across 39 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$1.3B · 100% of firm total
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Related awards

Same parent · incumbent
W9124D26FA007
NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PUR…
$127.4M
Nov 15, 2026
W9124D24F0010
FY24 DATA & PERFORMANCE
$200.6M
Jan 29, 2027
W9124D25F0001
MEDIA ODE- ACTIVE
$111.6M
Jun 30, 2026

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Frequently asked questions

What is contract W9124D26FA006?

W9124D26FA006 (THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL…) is a Department of Defense (DOD) award with an estimated value of $77.6M, currently held by DDB CHICAGO INC.. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on W9124D26FA006?

DDB CHICAGO INC. is the incumbent with $1.3B across 39 related awards in SCOUT’s public footprint. The current period of performance ends Nov 15, 2026.

When does W9124D26FA006 come up for recompete?

SCOUT tracks a period-of-performance end of Nov 15, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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