PrimeRFP SCOUT · Federal Contract Recompete Brief

36C25023P2990 — OPTION YEAR TWO (OY2) | VETERAN OUTREACH WITH ADVERTISING AT HERITAGE BANK CENTER FOR CINCINNATI VAMC

OPTION YEAR TWO (OY2) | VETERAN OUTREACH WITH ADVERTISING AT HERITAGE BANK CENTER FOR CINCINNATI VAMC is a federal NONE award for Department of Veterans Affairs (VA) held by ARENA MANAGEMENT HOLDINGS, LLC. Estimated value $135K ($45K obligated). Current period of performance ends Sep 29, 2026. Last award drew 1 bidder. Place of performance: CINCINNATI OH. Related solicitation 36C25023Q2041.

$135K
Estimated Value
$45K
Obligated
Sep 29, 2026
PoP End / Expires
1
Bidders (last award)

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Analysis

Public

ARENA MANAGEMENT HOLDINGS, LLC holds $135K across 1 federal awards, concentrated at Department of Veterans Affairs (VA). The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: NONE. Recompete timing centers on the Sep 29, 2026 PoP end — agencies typically plan 12–18 months ahead.

Contract facts

NONE
Contract number36C25023P2990
AgencyDepartment of Veterans Affairs (VA)
IncumbentARENA MANAGEMENT HOLDINGS, LLC
CAGE8UJP7
UEISQ8TFGFELLY4
NAICS541850

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PSCR708
Place of performanceCINCINNATI OH
Pricing typeFirm Fixed Price
Extent competedNot Competed Under SAP
Related solicitation36C25023Q2041
PoP startSep 30, 2023
PoP end (current)Sep 29, 2026
Obligated$45K
Current value$135K
Potential value$135K

OPTION YEAR TWO (OY2) | VETERAN OUTREACH WITH ADVERTISING AT HERITAGE BANK CENTER FOR CINCINNATI VAMC

Recompete timing

Public
Expiring in 40 days

Current PoP ends Sep 29, 2026 (40 days remaining). Agencies typically plan 12–18 months ahead — at 1.3 months out, that window is already open. The buying decision is likely already in motion.

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Incumbent footprint

Public record

ARENA MANAGEMENT HOLDINGS, LLC$135K obligated across 1 awards (firm-wide, all agencies).

Sole agency: Department of Veterans Affairs (VA)
Department of Veterans Affairs (VA)$135K · 100% of firm total
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Frequently asked questions

What is contract 36C25023P2990?

36C25023P2990 (OPTION YEAR TWO (OY2) | VETERAN OUTREACH WITH ADVERTISING AT HERITAGE BANK CENTER FOR CINCINNATI VAMC) is a Department of Veterans Affairs (VA) award with an estimated value of $135K, currently held by ARENA MANAGEMENT HOLDINGS, LLC. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on 36C25023P2990?

ARENA MANAGEMENT HOLDINGS, LLC is the incumbent with $135K across 1 related awards in SCOUT’s public footprint. The current period of performance ends Sep 29, 2026.

When does 36C25023P2990 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 29, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/36C25023P2990

SCOUT Signal

August 2026

One VA health contract was 35% of civilian federal obligations in July.

Meanwhile VA's service-disabled veteran-owned contract actions fell 41.8%. The same agency, the same month, the large-vendor lane expanding while the small-business lane contracted. Figures are civilian-agency obligations through 2026-07-31; DoD FPDS for this window is labeled incomplete.

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