PrimeRFP SCOUT · Federal Contract Recompete Brief

29FTC121P0010 — ADTERVISTING PLATFORM TOOL

ADTERVISTING PLATFORM TOOL is a federal NONE award for Federal Trade Commission (FTC) held by KANTAR LLC. Estimated value $206K ($113K obligated). Current period of performance ends Sep 27, 2026. Last award drew 1 bidder. Place of performance: WASHINGTON DC.

$206K
Estimated Value
$113K
Obligated
Sep 27, 2026
PoP End / Expires
1
Bidders (last award)
KANTAR LLC
Incumbent
Federal Trade Commission (FTC)
Agency

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Analysis

Public

KANTAR LLC holds $34K across 2 federal awards, concentrated at Federal Trade Commission (FTC). The prior award was single-bid — competitive dynamics may favor a challenge. Set-aside status: NONE. Recompete timing centers on the Sep 27, 2026 PoP end — agencies typically plan 12–18 months ahead.

Contract facts

NONE
Contract number29FTC121P0010
AgencyFederal Trade Commission (FTC)
IncumbentKANTAR LLC
CAGE8DSU9
UEIPAYGWAM8TTR6
NAICS541990

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PSCR702
Place of performanceWASHINGTON DC
Pricing typeFirm Fixed Price
Extent competedNot Competed
PoP startSep 28, 2021
PoP end (current)Sep 27, 2026
Obligated$113K
Current value$125K
Potential value$206K

Recompete timing

Public
Expiring in 38 days

Current PoP ends Sep 27, 2026 (38 days remaining). Agencies typically plan 12–18 months ahead — at 1.2 months out, that window is already open. The buying decision is likely already in motion.

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Incumbent footprint

Public record

KANTAR LLC$34K obligated across 2 awards (firm-wide, all agencies).

Sole agency: Federal Trade Commission (FTC)
Federal Trade Commission (FTC)$34K · 100% of firm total
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Frequently asked questions

What is contract 29FTC121P0010?

29FTC121P0010 (ADTERVISTING PLATFORM TOOL) is a Federal Trade Commission (FTC) award with an estimated value of $206K, currently held by KANTAR LLC. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on 29FTC121P0010?

KANTAR LLC is the incumbent with $34K across 2 related awards in SCOUT’s public footprint. The current period of performance ends Sep 27, 2026.

When does 29FTC121P0010 come up for recompete?

SCOUT tracks a period-of-performance end of Sep 27, 2026. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/29FTC121P0010

SCOUT Signal

August 2026

One VA health contract was 35% of civilian federal obligations in July.

Meanwhile VA's service-disabled veteran-owned contract actions fell 41.8%. The same agency, the same month, the large-vendor lane expanding while the small-business lane contracted. Figures are civilian-agency obligations through 2026-07-31; DoD FPDS for this window is labeled incomplete.

This issue is the whole civilian market. Your capture plan isn't.

Read the August 2026 issue →