PrimeRFP SCOUT · Federal Contract Recompete Brief

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

ContractM9549426F7002

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) is a federal award for Department of Defense (DOD) held by WUNDERMAN THOMPSON LLC. Estimated value $112.8M ($112.8M obligated). Current period of performance ends Dec 19, 2026.

$112.8M
Estimated Value
Dec 19, 2026
PoP End / Expires
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AnalysisPublic

WUNDERMAN THOMPSON LLC holds $393.4M across 11 federal awards, concentrated at Department of Defense (DOD). This PIID sits alongside 1 related award under parent M9549425D0001. Recompete timing centers on the Dec 19, 2026 PoP end — agencies typically plan 12–18 months ahead.

Contract factsFederal
Contract numberM9549426F7002
AgencyDepartment of Defense (DOD)
IncumbentWUNDERMAN THOMPSON LLC
UEISF2NA13BJQU4
NAICS541810
PSCR701
Parent IDIQ / IDVM9549425D0001
PoP end (current)Dec 19, 2026
Obligated$112.8M

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

Recompete timingPublic
Expiring in 145 days

Current PoP ends Dec 19, 2026 (145 days remaining). Agencies typically plan 12–18 months ahead — position before the PoP clock runs out.

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Incumbent footprintPublic record

WUNDERMAN THOMPSON LLC$393.4M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$393.4M · 100% of firm total
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Related awardsSame parent · incumbent
M9549426F7001
OFFICE OF THE ASSISTANT TO THE SECRETARY OF WAR FOR PUBLIC AFFAIRS RESORTING THE UNITED ST…
$23.3M
Dec 11, 2026

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Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Register free to start exploring SCOUT →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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