PrimeRFP - AI-Powered RFP Solutions
PrimeRFP SCOUT · Federal Contract Recompete Brief

M0026419F0053 — BRAND MESSAGING (COMP)

BRAND MESSAGING (COMP) is a federal award for Department of Defense (DOD) held by J. WALTER THOMPSON U.S.A., LLC. Estimated value $90.2M ($-2.2M obligated). Current period of performance ends Dec 31, 2020. Place of performance: QUANTICO, VA. Related solicitation M0026414R0020.

$90.2M
Estimated Value
$-2.2M
Obligated
Dec 31, 2020
PoP End / Expires
More in SCOUT — score this to your firm →See related expiring contracts →

Analysis

Public

J. WALTER THOMPSON U.S.A., LLC holds $393.4M across 11 federal awards, concentrated at Department of Defense (DOD). PoP ended Dec 31, 2020 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Contract facts

Federal
Contract numberM0026419F0053
AgencyDepartment of Defense (DOD)
IncumbentJ. WALTER THOMPSON U.S.A., LLC
UEISF2NA13BJQU4
NAICS541810

No full NAICS 541810 intel page yet. Browse NAICS intelligence

PSCT001
Parent IDIQ / IDVM0026415D0008
Place of performanceQUANTICO, VA
Related solicitationM0026414R0020
PoP end (current)Dec 31, 2020
Obligated$-2.2M

Recompete timing

Public
● Past PoP end (2048 days ago)

Current PoP ended Dec 31, 2020 (2048 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Track recompete timing in SCOUT →

Incumbent footprint

Public record

J. WALTER THOMPSON U.S.A., LLC — $393.4M obligated across 11 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$393.4M · 100% of firm total
Open full company profile →

Query this award live in SCOUT via MCP — personalized scoring, watchlists, and capture workflow across the corpus. Learn about SCOUT MCP →

More in SCOUT
Score this to your firm — $90 Pilot →

Live Demand-Fit + Displacement scoring, alerts on verdict flips, and watchlists. 90 days · $90 · no annual contract · cancel anytime

Size up the competition →

See all live recompete landscapes — who else is expiring, and where the openings are.

Research the incumbent →

Open J. WALTER THOMPSON U.S.A., LLC’s federal contract profile — agency mix, recompete pipeline, and teaming relationships.

Frequently asked questions

What is contract M0026419F0053?

M0026419F0053 (BRAND MESSAGING (COMP)) is a Department of Defense (DOD) award with an estimated value of $90.2M, currently held by J. WALTER THOMPSON U.S.A., LLC. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on M0026419F0053?

J. WALTER THOMPSON U.S.A., LLC is the incumbent with $393.4M across 11 related awards in SCOUT’s public footprint. The current period of performance ends Dec 31, 2020.

When does M0026419F0053 come up for recompete?

SCOUT tracks a period-of-performance end of Dec 31, 2020. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
primerfp.com/intel/contract/M0026415D0008-M0026419F0053