PrimeRFP SCOUT · Federal Contract Recompete Brief
Chase Verdict · EXPLORE

AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MEDIA SERVICES.

ContractFA300223F0044

This is the AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MEDIA SERVICES under the Department of Defense (DOD). The incumbent is GSD&M LLC with an obligated value of $148.5M. The period of performance ended on 2024-06-14.

$149.9M
Estimated Value
$148.5M
Obligated
Jun 14, 2024
PoP End / Expires
↓ DOWN
Budget direction
GSD&M LLC
Incumbent
Solicitations Budget backing Incumbent strength Low protest risk Recompete timing
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AnalysisPublic

The capture window is closed and recompete is overdue per the pop timing note. GSD&M LLC accounts for 15.5% of lane-scoped obligated dollars ($611.7M of $4.0B) in this NAICS/PSC lane (not firm-wide) at DOD over the trailing window. The verdict is EXPLORE based on incumbent and protest factors.

Contract factsFederal
Contract numberFA300223F0044
AgencyDepartment of Defense (DOD)
IncumbentGSD&M LLC
UEIXYJXY3CL7K87
NAICS541810
PSCR701
Parent IDIQ / IDVFA300218D0008
Place of performanceAUSTIN, TX
PoP end (current)Jun 14, 2024
Obligated$148.5M

AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MEDIA SERVICES.

Recompete timingPublic
Past PoP end (773 days ago)

Current PoP ended Jun 14, 2024 (773 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

Track recompete timing in SCOUT →
Incumbent footprintPublic record

GSD&M LLC$360.4M obligated across 69 awards (firm-wide, all agencies).

Sole agency: Department of Defense (DOD)
Department of Defense (DOD)$360.4M · 100% of firm total
Open full company profile
Related awardsSame parent · incumbent
FA300225F0018
PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY T…
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$44.6M
Nov 30, 2026
FA300223F0007
AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGI…
Department of Defense (DOD) · GSD&M LLC
$68.3M
Dec 31, 2026
FA300224F0017
AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHA…
Department of Defense (DOD) · GSD&M LLC
$20.0M
Dec 31, 2026
Complementary teamingPublic names

Sample partners for this lane — full fit scoring stays in SCOUT.

TSC-SPTRM-JV LLCfills 561210 gap
Venatorefills 336611 gap
Likely competitorsPublic record

Lane-scoped awardees in 541810 / R701 — full competitive set stays in SCOUT.

Young & Rubicam98 lane awards · $381.4M in 541810 / R701
Mullenlowe U.S.,29 lane awards · $214.9M in 541810 / R701
Full competitor set in SCOUT →

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Open GSD&M LLC’s federal contract profile — agency mix, recompete pipeline, and teaming relationships.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Register free to start exploring SCOUT →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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