PrimeRFP SCOUT · Federal Contract Recompete Brief

70RDA225FR0000009 — NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND…

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND… is a federal award for Department of Homeland Security (DHS) held by SAFE AMERICA MEDIA LLC. Estimated value $62.8M ($62.8M obligated). Current period of performance ends Aug 18, 2025 (potential Aug 19, 2025). Place of performance: ALEXANDRIA, VA.

$62.8M
Estimated Value
Aug 18, 2025
PoP End / Expires

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Analysis

Public

SAFE AMERICA MEDIA LLC holds $142.8M across 4 federal awards, concentrated at Department of Homeland Security (DHS). PoP ended Aug 18, 2025 — the usual 12–18 month planning window is closed; recompete action looks late or overdue.

Contract facts

Federal
Contract number70RDA225FR0000009
AgencyDepartment of Homeland Security (DHS)
IncumbentSAFE AMERICA MEDIA LLC
UEIR64SJRYFDKM7
NAICS541613

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PSCR701
Parent IDIQ / IDV70RDA225D00000004
Place of performanceALEXANDRIA, VA
PoP end (current)Aug 18, 2025
PoP end (w/ options)Aug 19, 2025
Obligated$62.8M

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES

Recompete timing

Public
Past PoP end (363 days ago)

Current PoP ended Aug 18, 2025 (363 days ago). The usual 12–18 month agency planning window is closed — recompete action looks late / overdue relative to a normal cycle. Watch for bridge orders, follow-ons, or a new solicitation.

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Incumbent footprint

Public record

SAFE AMERICA MEDIA LLC$142.8M obligated across 4 awards (firm-wide, all agencies).

Sole agency: Department of Homeland Security (DHS)
Department of Homeland Security (DHS)$142.8M · 100% of firm total
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Frequently asked questions

What is contract 70RDA225FR0000009?

70RDA225FR0000009 (NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND…) is a Department of Homeland Security (DHS) award with an estimated value of $62.8M, currently held by SAFE AMERICA MEDIA LLC. Figures are USASpending-sourced public-record facts normalized by PrimeRFP SCOUT.

Who is the incumbent on 70RDA225FR0000009?

SAFE AMERICA MEDIA LLC is the incumbent with $142.8M across 4 related awards in SCOUT’s public footprint. The current period of performance ends Aug 18, 2025.

When does 70RDA225FR0000009 come up for recompete?

SCOUT tracks a period-of-performance end of Aug 18, 2025. Actual solicitation timing can shift with extensions, bridges, or consolidations.

Data: Showing contracts ≥ $100K from federal procurement records (FPDS-NG, SAM.gov, and related repositories), normalized by PrimeRFP SCOUT. Each row keyed by Award ID (PIID); task orders appear as independent rows. Explore it live — $90 Pilot →

Data as of · refreshed monthlyLatest procurement action
Sources: USASpending, FPDS, SAM.gov · Public-record facts + SCOUT analysis shown above; personalized scoring in SCOUT.
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